![]() Spending for the TikTok campaign came to $20,128.11 Total spending for the Facebook and Instagram campaigns came to $31,615.51. This shows that TikTok was able to deliver far more impressions than the other two applications. ![]() The TikTok CPM cost only $1.82, while the combined Facebook and Instagram CPM cost was $6.73. There are similar results when we look at cost-per-1000-impressions or CPM. What About Cost Per 1000 Impressions (CPM)? If your monthly budget is 1MM and you’re paying a percentage of ad spend then it’s certainly going to be a much smaller percentage than if you’re only spending $5,000 a month. The TikTok professional management fee varies depending on the amount of ad spend and the complexity of your campaigns. $500 to $5000 or 2-30% of ad spend per month In a rush and looking for a quick answer to your question, use our cheat sheet for a quick summary of TikTok ads’ cost: Pricing Factor Your Cheat Sheet to TikTok Biddable Ads Pricing Note that the advertisements measured in this study were run in the United States only. The cost-per-click(CPC) for TikTok was $0.19, while Facebook and Instagram were at a combined $0.46. Any marketer worth his or her rate should keep numbers like these in mind for future ad campaigns. TikTok ads generated 155% more clicks while costing 36% less money. We analyzed a budget of $50,000, comparing its usage between Facebook, Instagram, and TikTok. While all advertising budgets and outcomes are different, it helps to know there is a baseline amount that can be referenced. $10 per impression (minimum 600 impressions prepaid) $50,000 per day (5 million impressions guaranteed) Examine the following TikTok ad formats TikTok Ad Formats TikTok advertising is not known for being cheap. In fact, the goal is to be sure there is sufficient budget to achieve the best outcome for the brands. The minimum budget at the campaign level is $500, while at the ad group level it’s $50. TikTok Ads Minimum Cost sourceįor TikTok ads to be truly effective, a minimum budget is required to advertise on the platform. We looked into TikTok’s costs for biddable ads, to clarify a baseline amount for marketers and advertisers to reference. This is especially true when we consider that advertising platforms are all different, with their own fine print. One of the bigger questions for this type of platform is of cost, which can be somewhat of a grey area in any type of biddable advertising. Many advertisers find out that bidding for ads is much more involved than they initially expected.Įssentially, biddable ads are ads that can be managed by an advertiser or agency through a self-serve platform, opposed to the TikTok managed ad services. It is essentially competitive bidding for ad space, which normally occurs in real-time. What are TikTok Biddable Ads?īiddable media is when marketers place bids on paid search or social media spots for their advertising instead of paying flat fees. The success of TikTok as a platform leads us to wonder what would happen if the biddable ads we see on other social media platforms came into play. TikTok has quickly become a powerhouse for content creators and advertisers alike, serving as a bridge between the two, and an effective marketing tool for both brands.
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